Hot or Cold: The Bioavailability and Manufacturing Challenges of Plant Based Beverages
14:05 - 14:40
The industry is shifting: functional, plant-based, better-for-your beverages are replacing high calorie, non-functional soft drinks
Separating marketing spin from actual functionality is important to today’s consumers
There are very few original, innovative ideas in the beverage word. My journey creating Napa Hills water - the world’s first ‘vineyard enriched’ water beverage infused with red wine’s antioxidants has taught me 7 shareable lessons
The abundance of sustainable sourced raw antioxidant materials from the wine making process may usher in a new category of many different vineyard enriched foods and beverage
Ellona left a stable, lucrative digital agency job as a senior product and QA specialist to become a creator and a visionary behind the Napa Hills water brand. A founder of a local, purpose-driven Chicago company, Ellona is set out to disrupt the wine and water beverage business. Ellona was looking for a healthier alternative to red wine. She couldn't find a beverage that paired nicely with food, taste refreshing like water and deliver the same heart-healthy antioxidants found in red wine but without the wine taste, alcohol, sugar or calories. After losing her father to cancer, she created Napa Hills at her kitchen and commercialized it without any prior beverage experience. Her cutting-edge innovative beverage aims to help people live longer, healthier, better quality of lives. Learn 7 sharable lessons she learnt along the way to success.