Getting to Market: Strategies to Ensure Regulatory Compliance with Innovative New Product

10:15 - 10:50

Swanson Health is a dietary supplement company with an award-winning product innovation program. In this session, Vice President of Research and Development, Amy Sunderman outlines core strategies their product innovation team deploys in developing cutting edge products that address category trends and specific consumer needs while accounting for the quality and regulatory requirements for the dietary supplement industry. Amy will present the research, regulatory and quality review, and product development process she and her team used to launch the Swanson Pure Science Herbals product line, as a case study.

Amy Sunderman, Vice President of Research & Development, Swanson Health